Our mission is to make personal growth approachable for everyone. No pressure. No all-or-nothing mindset. Just small, meaningful actions that add up over time.
Here’s what we stand for:
1. Every step counts
We believe change doesn’t have to be dramatic to be powerful. Whether it’s drinking water, taking a deep breath, or finally checking off that one task—every action matters.
2. You’re the expert on you
No two journeys look the same. That’s why we personalize every routine and give you the flexibility to build your habits your way.
3. Mental health is part of health
Emotional wellbeing isn’t an extra. It’s essential. We design experiences that gently support your mood, mindset, and inner peace—day by day.
4. Fun makes habits stick
We believe routines work better when they’re a little silly, a little cute, and a lot more human. (Our chicken mascot wouldn’t have it any other way.)
5. Self-kindness is non-negotiable
You don’t have to earn rest. You don’t need to be perfect. In the Me+ world, compassion comes first—always.
We’re here to cheer you on, keep things light, and help you build a life that feels truly yours—one tiny habit at a time.